Bugis Street is not lined with mega malls like Orchard Road. Instead, it has made a name for itself as the largest street shopping location with over 800 concept stores offering huge varieties of trendy selections at extremely competitive prices. It is thus a popular haunt for tourists and locals alike. An estimated 10 million people frequent this street every year. Just nearby, there are the large malls Bugis Junction and Illuma that cater more to the young and hip adult groups.
The high roofing design allows for natural lighting and a cool, breezy shopping experience. A new mobile technology superstore, Mobile City, offers the latest in mobile devices and accessories. The bulk of retail outlets along Bugis Street give bargain prices for young fashionable accessories, clothes, gifts and souvenirs.
Explore the Bugis Area
Located above the Bugis MRT station is Bugis Junction. Shopping at this mall is somewhat like shopping at Bugis Street except for the air-conditioning within the glass-covered compound. Bugis Junction features shops and sidewalk cafes amidst an old town setting (Straits-Chinese facades and shophouses with 5-foot walkways).
The newest mall to open in the area is Illuma. This mall is mainly dedicated to attracting young teenagers. There are gaming centres, cinemas, youth accessories etc. Compared to Bugis Junction and Bugis Street, visitor levels to Illuma remain mild. While the exterior facade of reflective panels is attractive, the range of retail outlets the mall offers is very limited.
Bugis Junction and Bugis Street are located on Victoria Street. Just 1 block away, along North Bridge Road are a couple of small streets populated with excellent food joints. These streets are Purvis and Seah Street. Most food joints here feature Asian and Singaporean cuisine. The streets are narrow and cramp, so moving around on foot would be the fastest way to explore. These roadside joints are most often well-patronised, therefore it is not uncommon to have to wait for a seat during the peak lunch and dinner times.